Targeted and properly cleansed data is the backbone of every successful direct mail campaign. Whether used for vertical mailing lists or as part of an integrated customer database, DMG’s database services provide you with a performance driven solution.
We offer data segmentation expertise which helps to deliver the right offers to the right consumers – thereby reducing the cost per acquisition.
Our list procurement efforts will help build a customized prospect file based on the best lists available in the marketplace.
Increased mailing costs and the need for improved ROI is creating an environment that requires marketers to mail smarter. Turning data into dynamic marketing information system is a core objective. From basic profiling to custom modeling, DMG provides predictive intelligence, strategic & analytic services, and marketing automation to maximize productivity and returns for our clients.
DMG has the ability to design custom programs based on the specific project requirements from the client. We build these programs using the latest IS tools and database development environments.
DMG’s Information Security Management System is ISO 27001:2013 Certified by SRI. Our extensive experience in financial services makes data security an utmost priority at DMG. Our data protection measures include: sophisticated encryption, unique customer passwords, limited data access, regular data maintenance, physical and environmental security control, and complete disaster recovery planning.
DMG’s DirectMAX™ applies the most recent address hygiene and consumer buying information available in the market to help ensure that every mailed piece reaches an interested buyer. DirectMAX™ meets the USPS’ “Move Update” policy requirements for mandatory NCOA processing – in addition to utilizing proprietary change of address (PCOA) tactics that locate the freshest records that NCOA cannot find.
Beyond our best in class data services, see what we can do for you in Print Production